Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...
| Autor Principal: | |
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| Formato: | Student Project |
| Idioma: | English |
| Publicado: |
Faculty of Business and Management
2020
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| Subjects: | |
| Acceso en liña: | https://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf |
| _version_ | 1825736861224534016 |
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| author | Mohd Amin, Muhammad Fathul Bari |
| author_facet | Mohd Amin, Muhammad Fathul Bari |
| author_sort | Mohd Amin, Muhammad Fathul Bari |
| collection | UITM |
| description | The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain product. The purpose of this research study is to identify the factors that may create an influence towards consumer’s purchase intention of in branded sporting goods specifically among student athlete. The factors that are being examined in this study consist of endorser’s expertise, endorser’s trustworthiness, and brand credibility. Throughout the research period, a quantitative survey has been carried out for the purpose of supporting the initial idea and thinking. These questionnaires were distributed to individuals that may or may not have purchase branded sporting goods. It can be concluded that those three factors which are, the endorser’s expertise, endorser’s trustworthiness, and brand credibility, have had such a significant relationship to consumer’s purchase intention of branded sporting goods. |
| first_indexed | 2024-03-06T02:09:18Z |
| format | Student Project |
| id | uitm.eprints-8511 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:09:18Z |
| publishDate | 2020 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-85112020-02-27T03:28:55Z https://ir.uitm.edu.my/id/eprint/28511/ Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin Mohd Amin, Muhammad Fathul Bari Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain product. The purpose of this research study is to identify the factors that may create an influence towards consumer’s purchase intention of in branded sporting goods specifically among student athlete. The factors that are being examined in this study consist of endorser’s expertise, endorser’s trustworthiness, and brand credibility. Throughout the research period, a quantitative survey has been carried out for the purpose of supporting the initial idea and thinking. These questionnaires were distributed to individuals that may or may not have purchase branded sporting goods. It can be concluded that those three factors which are, the endorser’s expertise, endorser’s trustworthiness, and brand credibility, have had such a significant relationship to consumer’s purchase intention of branded sporting goods. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. (2020) [Student Project] <http://terminalib.uitm.edu.my/28511.pdf> (Unpublished) |
| spellingShingle | Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Mohd Amin, Muhammad Fathul Bari Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title | Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title_full | Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title_fullStr | Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title_full_unstemmed | Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title_short | Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin |
| title_sort | purchase intentions of branded sporting goods in melaka muhammad fathul bari mohd amin |
| topic | Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf |
| work_keys_str_mv | AT mohdaminmuhammadfathulbari purchaseintentionsofbrandedsportinggoodsinmelakamuhammadfathulbarimohdamin |