Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...
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| Formaat: | Student Project |
| Taal: | English |
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Faculty of Business and Management
2020
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| Online toegang: | https://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf |