The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone am...
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| Formato: | Student Project |
| Idioma: | English |
| Publicado em: |
Faculty of Business and Management
2020
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| Acesso em linha: | https://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf |