Emotional appeal in advertising / Izz Dania Dzulkifle
Emotional attraction is a very effective method of advertising. The target audience must be everyone who has feelings. This marketing method is used to promote the product for consumers. Emotional attraction in the form of advertising also enables people to react or to buy. Brands within a company n...
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| Format: | Article |
| Language: | English |
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Faculty of Art and Design
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28602/1/AJ_IZZ%20DANI%20DZULKIFLE%20AD%20M%2020.pdf |