Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof
The growing competition and the current economic forces require PDB to continuously grow and upgrade its level of service and product to meet the market demand and also to rise above competition. Therefore, it is important for PDB to provide the basic fundamental of marketing strategy in order to me...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28659/1/PPb_NOR%20BAIZURA%20MAT%20YUSOF%20BM%20M%2009_5.pdf |