The impact of service quality dimensions (SERVQUAL) on customer satisfaction at Tabung Haji Tampin / Nor Asyrani Nekmat and Noor Nadiah Zainal Abidin
Service in its narrowest nature is intangible which leads to the intricacy of its interpretation. The fact that it needs no conventional method as in the method to assess a product provides it with a rather comprehensive theory. That is where the SERVQUAL model comes to classify and clarify the dime...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28669/1/PPb_NOR%20ASYRANI%20NEKMAT%20BM%20M%2013_5.pdf |