Relationships among corporate website quality, visitor satisfaction and visitor loyalty / Voon Boo Ho and Sandra Rangai Balang
This study aimed to examine how corporate website quality will affect the visitor satisfaction and loyalty. Besides, the role of frequency of visit was also investigated to understand its influences on the relationships between the three variables. The key website quality attributes that significant...
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| Format: | Research Reports |
| Language: | English |
| Published: |
Faculty of Business Management
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28692/1/28692.PDF |