eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi
The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28800/2/28800.pdf |