Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad
Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium. An insurer is a company selling the insurance. The insurance rate is a factor used to determine the amount, called the premium, to be charged for a certain amount of insurance...
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| Format: | Student Project |
| Language: | English |
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2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28845/1/PPb_NORZAIHA%20IZZA%20ZAINUL%20ABIDIN%20AHMAD%20BM%20M%2008_5.pdf |