Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]
Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater touris...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculti of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29153/1/AJ_MUHAMMAD%20SAUFI%20ANAS%20JTHCA%20B%2019.pdf |