The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor
This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionized the relationship between cons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/2920/1/2920.pdf |