Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf |
| _version_ | 1825736952559697920 |
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| author | Ariffin, Hashim Fadzil Mohd Said, Noraslinda Hamir, Norhamizan Lahap @ Wahab, Johanudin Zainol, Noorliza Ngelambong, Anderson |
| author_facet | Ariffin, Hashim Fadzil Mohd Said, Noraslinda Hamir, Norhamizan Lahap @ Wahab, Johanudin Zainol, Noorliza Ngelambong, Anderson |
| author_sort | Ariffin, Hashim Fadzil |
| collection | UITM |
| description | Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of this study is predominantly to assess the relationship between foodservice acceptance, menu
offerings, service quality, environment and price among library users. Questionnaires that consist of foodservice acceptance, menu offerings, service quality, environment and price were distributed to 300 students from 3 public
universities in Klang Valley. Findings show that the significant relationships between menu offerings, environment, price and foodservice acceptance are confirmed in Structural Equation Modelling (SEM). On the other hand, service quality indicates the insignificant relationship with foodservice acceptance. The results provide information that can be utilized in understanding, maintaining, and increasing the level of foodservice acceptance that leads to library patronage amongst students. Implications and suggestions for future research
are also provided. |
| first_indexed | 2024-03-06T02:10:40Z |
| format | Article |
| id | uitm.eprints-9228 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:10:40Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Cawangan Pulau Pinang |
| record_format | dspace |
| spelling | uitm.eprints-92282020-04-07T18:15:58Z https://ir.uitm.edu.my/id/eprint/29228/ Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] ejssh Ariffin, Hashim Fadzil Mohd Said, Noraslinda Hamir, Norhamizan Lahap @ Wahab, Johanudin Zainol, Noorliza Ngelambong, Anderson Research Hospitality industry. Hotels, clubs, restaurants, etc. Food service Library administration Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of this study is predominantly to assess the relationship between foodservice acceptance, menu offerings, service quality, environment and price among library users. Questionnaires that consist of foodservice acceptance, menu offerings, service quality, environment and price were distributed to 300 students from 3 public universities in Klang Valley. Findings show that the significant relationships between menu offerings, environment, price and foodservice acceptance are confirmed in Structural Equation Modelling (SEM). On the other hand, service quality indicates the insignificant relationship with foodservice acceptance. The results provide information that can be utilized in understanding, maintaining, and increasing the level of foodservice acceptance that leads to library patronage amongst students. Implications and suggestions for future research are also provided. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities/>, 4. pp. 145-159. ISSN 2600-7274 https://ejssh.uitm.edu.my/ |
| spellingShingle | Research Hospitality industry. Hotels, clubs, restaurants, etc. Food service Library administration Ariffin, Hashim Fadzil Mohd Said, Noraslinda Hamir, Norhamizan Lahap @ Wahab, Johanudin Zainol, Noorliza Ngelambong, Anderson Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title | Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title_full | Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title_fullStr | Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title_full_unstemmed | Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title_short | Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] |
| title_sort | cup of coffee at the library factors influencing consumers acceptance of foodservice at the library hashim fadzil ariffin et al |
| topic | Research Hospitality industry. Hotels, clubs, restaurants, etc. Food service Library administration |
| url | https://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf |
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