Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf |