The effect of individualism and collectivism on customer satisfaction in retail sector asian versus western culture / Abdul Hamid Abdul Halim, Muhammad Hafizi Zamri and Mohd Faizol Rizal Mohd Rasid
Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management and UiTM Press, Universiti Teknologi MARA, Malaysia.
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29299/1/29299.pdf |