The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive f...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf |
| _version_ | 1825736970574233600 |
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| author | Bahari, Khairil Anuar Che Azmi, Muhammad Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza Mahat, Fadhlina Abdullah, Dahlan |
| author_facet | Bahari, Khairil Anuar Che Azmi, Muhammad Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza Mahat, Fadhlina Abdullah, Dahlan |
| author_sort | Bahari, Khairil Anuar |
| collection | UITM |
| description | Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is
always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions. |
| first_indexed | 2024-03-06T02:10:56Z |
| format | Article |
| id | uitm.eprints-9326 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:10:56Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Cawangan Pulau Pinang |
| record_format | dspace |
| spelling | uitm.eprints-93262020-04-03T05:53:53Z https://ir.uitm.edu.my/id/eprint/29326/ The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] ejssh Bahari, Khairil Anuar Che Azmi, Muhammad Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza Mahat, Fadhlina Abdullah, Dahlan Research Methodology TX Home economics Hospitality industry. Hotels, clubs, restaurants, etc. Food service Reservation systems Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities/>, 4. pp. 203-213. ISSN 2600-7274 https://ejssh.uitm.edu.my/ |
| spellingShingle | Research Methodology TX Home economics Hospitality industry. Hotels, clubs, restaurants, etc. Food service Reservation systems Bahari, Khairil Anuar Che Azmi, Muhammad Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza Mahat, Fadhlina Abdullah, Dahlan The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title | The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title_full | The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title_fullStr | The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title_full_unstemmed | The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title_short | The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.] |
| title_sort | effects of brand image perceived trust and perceived risk on online booking intention a conceptual model khairil anuar bahari et al |
| topic | Research Methodology TX Home economics Hospitality industry. Hotels, clubs, restaurants, etc. Food service Reservation systems |
| url | https://ir.uitm.edu.my/id/eprint/29326/1/29326.pdf |
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