Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat
To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29376/1/29376.pdf |
| _version_ | 1796902831068807168 |
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| author | Ahmad Ramli, Faten Aisyah Samat, Muhammad Faizal |
| author_facet | Ahmad Ramli, Faten Aisyah Samat, Muhammad Faizal |
| author_sort | Ahmad Ramli, Faten Aisyah |
| collection | UITM |
| description | To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute in the process of gaining effectiveness in public relations practices. To collect primary data, the researcher had disseminated 384 sets of questionnaires to 384 respondents in Kuala Terengganu and used SPSS version 20 to analyze the data. The finding shows that 4 factors (attitude, trust, skills, and control mutuality) are closely related to effectiveness in public relations practices. However, only attitude and skills affect effectiveness in public relations practices. |
| first_indexed | 2024-03-06T02:11:04Z |
| format | Article |
| id | uitm.eprints-9376 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:11:04Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia |
| record_format | dspace |
| spelling | uitm.eprints-93762022-07-04T05:57:16Z https://ir.uitm.edu.my/id/eprint/29376/ Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat abrij Ahmad Ramli, Faten Aisyah Samat, Muhammad Faizal Business communication. Including business report writing, business correspondence To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute in the process of gaining effectiveness in public relations practices. To collect primary data, the researcher had disseminated 384 sets of questionnaires to 384 respondents in Kuala Terengganu and used SPSS version 20 to analyze the data. The finding shows that 4 factors (attitude, trust, skills, and control mutuality) are closely related to effectiveness in public relations practices. However, only attitude and skills affect effectiveness in public relations practices. Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2018-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29376/1/29376.pdf Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat. (2018) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29/>, 4 (1). pp. 27-34. ISSN 2462-1838 (e-ISSN) https://abrij.uitm.edu.my |
| spellingShingle | Business communication. Including business report writing, business correspondence Ahmad Ramli, Faten Aisyah Samat, Muhammad Faizal Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title | Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title_full | Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title_fullStr | Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title_full_unstemmed | Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title_short | Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat |
| title_sort | factors contributing the effectiveness in public relation practices faten aisyah ahmad ramli and muhammad faizal samat |
| topic | Business communication. Including business report writing, business correspondence |
| url | https://ir.uitm.edu.my/id/eprint/29376/1/29376.pdf |
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