Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]

Gender roles are built on different prospects that individuals, groups, and societies have of individuals based on their sex as well as each society’s values and principles about gender. Gender roles are the product of the interactions between individuals and their environments, and they give indivi...

Full description

Bibliographic Details
Main Authors: Muslim, Ahmad Adnin Zidane, Kamarol Zaman, Dhiya Zahiah, Ghazali, Farahanis, Fletcher, Maegan Selena Anne, Nik Zaid, Nik Nur Najla, Eligius, Rosa
Format: Article
Language:English
Published: Faculty of Communication & Media Studies 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/29386/1/29386.pdf
_version_ 1796902832866066432
author Muslim, Ahmad Adnin Zidane
Kamarol Zaman, Dhiya Zahiah
Ghazali, Farahanis
Fletcher, Maegan Selena Anne
Nik Zaid, Nik Nur Najla
Eligius, Rosa
author_facet Muslim, Ahmad Adnin Zidane
Kamarol Zaman, Dhiya Zahiah
Ghazali, Farahanis
Fletcher, Maegan Selena Anne
Nik Zaid, Nik Nur Najla
Eligius, Rosa
author_sort Muslim, Ahmad Adnin Zidane
collection UITM
description Gender roles are built on different prospects that individuals, groups, and societies have of individuals based on their sex as well as each society’s values and principles about gender. Gender roles are the product of the interactions between individuals and their environments, and they give individuals cues about what sort of behaviour is believed to be appropriate for what sex. However, there are some problems in this research. To name a few, females are greatly underrepresented in cartoons, often greatly stereotyped as damsels in distress that need a prince charming to save them and the mentality that women are weaker than men, dependent, beautiful which attracts male as a sex object. The researchers used a qualitative research method. The researchers agreed to do an interview with young female informants in order to identify the influence of gender portrayal in Disney cartoons and how their perception is shaped. To sum up, the researchers found that some of Disney’s princess described that females should not follow out there in real life. Disney Princesses have grown into many different storylines and characteristics, it shows they are the type that kids should follow and how a female should be. Lastly, all informants are well aware of how females are depicted in Disney movies and that it is a growing problem that needs to be attended to.
first_indexed 2024-03-06T02:11:05Z
format Article
id uitm.eprints-9386
institution Universiti Teknologi MARA
language English
last_indexed 2024-03-06T02:11:05Z
publishDate 2020
publisher Faculty of Communication & Media Studies
record_format dspace
spelling uitm.eprints-93862020-04-06T15:47:05Z https://ir.uitm.edu.my/id/eprint/29386/ Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.] ejoms Muslim, Ahmad Adnin Zidane Kamarol Zaman, Dhiya Zahiah Ghazali, Farahanis Fletcher, Maegan Selena Anne Nik Zaid, Nik Nur Najla Eligius, Rosa Women. Feminism Youth. Adolescents. Teenagers Gender roles are built on different prospects that individuals, groups, and societies have of individuals based on their sex as well as each society’s values and principles about gender. Gender roles are the product of the interactions between individuals and their environments, and they give individuals cues about what sort of behaviour is believed to be appropriate for what sex. However, there are some problems in this research. To name a few, females are greatly underrepresented in cartoons, often greatly stereotyped as damsels in distress that need a prince charming to save them and the mentality that women are weaker than men, dependent, beautiful which attracts male as a sex object. The researchers used a qualitative research method. The researchers agreed to do an interview with young female informants in order to identify the influence of gender portrayal in Disney cartoons and how their perception is shaped. To sum up, the researchers found that some of Disney’s princess described that females should not follow out there in real life. Disney Princesses have grown into many different storylines and characteristics, it shows they are the type that kids should follow and how a female should be. Lastly, all informants are well aware of how females are depicted in Disney movies and that it is a growing problem that needs to be attended to. Faculty of Communication & Media Studies 2020 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29386/1/29386.pdf Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]. (2020) e-Journal of Media and Society (e-JOMS) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Media_and_Society_=28e-JOMS=29/>, 4. ISSN 2682-9193 http://www.ejoms.com
spellingShingle Women. Feminism
Youth. Adolescents. Teenagers
Muslim, Ahmad Adnin Zidane
Kamarol Zaman, Dhiya Zahiah
Ghazali, Farahanis
Fletcher, Maegan Selena Anne
Nik Zaid, Nik Nur Najla
Eligius, Rosa
Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title_full Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title_fullStr Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title_full_unstemmed Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title_short Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]
title_sort influence of gender portrayal in disney cartoons on young female audiences ahmad adnin zidane muslim et al
topic Women. Feminism
Youth. Adolescents. Teenagers
url https://ir.uitm.edu.my/id/eprint/29386/1/29386.pdf
work_keys_str_mv AT muslimahmadadninzidane influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal
AT kamarolzamandhiyazahiah influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal
AT ghazalifarahanis influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal
AT fletchermaeganselenaanne influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal
AT nikzaidniknurnajla influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal
AT eligiusrosa influenceofgenderportrayalindisneycartoonsonyoungfemaleaudiencesahmadadninzidanemuslimetal