Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29411/1/29411.pdf |
