Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfact...

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Dades bibliogràfiques
Autors principals: Rochin Demong, Nur Atiqah, Otman, Abdul Kadir, Bawasa, Salmi
Format: Article
Idioma:English
Publicat: Universiti Teknologi MARA Cawangan Selangor 2016
Matèries:
HF Commerce
Consumer satisfaction
Customer services. Customer relations
Accés en línia:https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

Internet

https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

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