Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfact...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Rochin Demong, Nur Atiqah, Otman, Abdul Kadir, Bawasa, Salmi
Formatua: Artikulua
Hizkuntza:English
Argitaratua: Universiti Teknologi MARA Cawangan Selangor 2016
Gaiak:
HF Commerce
Consumer satisfaction
Customer services. Customer relations
Sarrera elektronikoa:https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

Internet

https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

Antzeko izenburuak