Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfact...

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Bibliografische gegevens
Hoofdauteurs: Rochin Demong, Nur Atiqah, Otman, Abdul Kadir, Bawasa, Salmi
Formaat: Artikel
Taal:English
Gepubliceerd in: Universiti Teknologi MARA Cawangan Selangor 2016
Onderwerpen:
HF Commerce
Consumer satisfaction
Customer services. Customer relations
Online toegang:https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

Internet

https://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf

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