Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali
The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf |
| _version_ | 1796902838813589504 |
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| author | Ghazali, Norfazlina |
| author_facet | Ghazali, Norfazlina |
| author_sort | Ghazali, Norfazlina |
| collection | UITM |
| description | The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational relationship impacts the employees of sponsors’ organisation. Recent studies emphasize that understanding the mechanics of sports sponsorship is critical to its success. However, there is a lack of research investigating
sponsorships as an inter-organisational relationship. This is a gap that would be valuable to fill, because an understanding of inter-organisational relationship principles would assist both sponsors and rights holders to initiate and develop more effective sponsorship relationships. Exploring the
phenomenon in Malaysia as the research setting, this study will focus the sponsorship in the football industries in Malaysia. |
| first_indexed | 2024-03-06T02:11:11Z |
| format | Article |
| id | uitm.eprints-9426 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:11:11Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi MARA Cawangan Selangor |
| record_format | dspace |
| spelling | uitm.eprints-94262022-07-04T05:52:15Z https://ir.uitm.edu.my/id/eprint/29426/ Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali abrij Ghazali, Norfazlina Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational relationship impacts the employees of sponsors’ organisation. Recent studies emphasize that understanding the mechanics of sports sponsorship is critical to its success. However, there is a lack of research investigating sponsorships as an inter-organisational relationship. This is a gap that would be valuable to fill, because an understanding of inter-organisational relationship principles would assist both sponsors and rights holders to initiate and develop more effective sponsorship relationships. Exploring the phenomenon in Malaysia as the research setting, this study will focus the sponsorship in the football industries in Malaysia. Universiti Teknologi MARA Cawangan Selangor 2017-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali. (2017) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 3 (2). p. 1. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/ |
| spellingShingle | Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship Ghazali, Norfazlina Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title | Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title_full | Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title_fullStr | Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title_full_unstemmed | Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title_short | Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali |
| title_sort | sport sponsorships conceptualising employee attitudes organizational identification and inter organisational citizenship norfazlina ghazali |
| topic | Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship |
| url | https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf |
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