Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
A new concept of Omni–Channel interactive retail design in Malaysia could revolutionize the Generation Y’s ( Gen Y) shopping experience. Studies found that the Gen Y’s culture and behaviour is the key to their changes in their shopping nature. The study is to identify how the amalgamation of the Omn...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perak
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29554/1/29554.pdf |