The importance of corporate image in the marketing of university postgraduate programs / Zainudin Awang.
The increase in the number of universities offering higher education has surpassed the increase in demand for higher education. Hence, the competition for potential customers, especially postgraduates, is very stiff. When the characteristics of service offering have become uniform, universities shou...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29688/2/29688.pdf |