The said and not-said: new grammar of visual imperialism
Since the European colonization of the East, stereotypical depictions of their perceived Orient as exotically backward and Muslim women as submissive and lecherous have been appearing as major themes in Western visual discourses. These representations, manifested to justify Western presence in th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10140/1/9297-33384-1-PB.pdf |
| _version_ | 1796931152982835200 |
|---|---|
| author | Esmaeil Zeiny, Noraini Md Yusof, |
| author_facet | Esmaeil Zeiny, Noraini Md Yusof, |
| author_sort | Esmaeil Zeiny, |
| collection | UKM |
| description | Since the European colonization of the East, stereotypical depictions of their perceived Orient as
exotically backward and Muslim women as submissive and lecherous have been appearing as
major themes in Western visual discourses. These representations, manifested to justify Western
presence in the East, pervade even after the tragic events of 9/11. The West, especially the
United States, now has to exercise new strategies to justify their imperial ‘war on terror’ project.
The post-9/11 Western mass media and visual discourses are still fraught with stereotypes that
consolidate stereotypical representations. Thus, by deconstructing the layers of Western
misrepresentations of the Orient and studying the history of visual imperialism, this paper
investigates, in the course of post-9/11 contexts, the grammar of visual imperialism in
representing the East and Muslims have both negative and positive depictions. However we
reveal that even the positive depictions would eventually consolidate the orientalist stereotypes
and legitimize racist policies and practices. By drawing on Whitlock’s concept of ‘soft weapon’,
we argue that using Muslim women to relate their own stories of oppression and victimhood
through memoirs is another new strategy to confirm the pre-existing notions of the East. These
Muslim life narratives become soft weapons when they elicit sympathy from Western readers.
Therefore, while the rule in the representation of Muslims after 9/11 has changed through the
use of different strategies to apparently dispel the stereotypes, they ultimately reinforce the preexisting
notions about the East and Muslims. |
| first_indexed | 2024-03-06T04:13:44Z |
| format | Article |
| id | ukm.eprints-10140 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:13:44Z |
| publishDate | 2016 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-101402017-02-23T03:53:10Z http://journalarticle.ukm.my/10140/ The said and not-said: new grammar of visual imperialism Esmaeil Zeiny, Noraini Md Yusof, Since the European colonization of the East, stereotypical depictions of their perceived Orient as exotically backward and Muslim women as submissive and lecherous have been appearing as major themes in Western visual discourses. These representations, manifested to justify Western presence in the East, pervade even after the tragic events of 9/11. The West, especially the United States, now has to exercise new strategies to justify their imperial ‘war on terror’ project. The post-9/11 Western mass media and visual discourses are still fraught with stereotypes that consolidate stereotypical representations. Thus, by deconstructing the layers of Western misrepresentations of the Orient and studying the history of visual imperialism, this paper investigates, in the course of post-9/11 contexts, the grammar of visual imperialism in representing the East and Muslims have both negative and positive depictions. However we reveal that even the positive depictions would eventually consolidate the orientalist stereotypes and legitimize racist policies and practices. By drawing on Whitlock’s concept of ‘soft weapon’, we argue that using Muslim women to relate their own stories of oppression and victimhood through memoirs is another new strategy to confirm the pre-existing notions of the East. These Muslim life narratives become soft weapons when they elicit sympathy from Western readers. Therefore, while the rule in the representation of Muslims after 9/11 has changed through the use of different strategies to apparently dispel the stereotypes, they ultimately reinforce the preexisting notions about the East and Muslims. Penerbit Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10140/1/9297-33384-1-PB.pdf Esmaeil Zeiny, and Noraini Md Yusof, (2016) The said and not-said: new grammar of visual imperialism. GEMA: Online Journal of Language Studies, 16 (1). pp. 125-141. ISSN 1675-8021 http://ejournal.ukm.my/gema/issue/view/750 |
| spellingShingle | Esmaeil Zeiny, Noraini Md Yusof, The said and not-said: new grammar of visual imperialism |
| title | The said and not-said: new grammar of visual imperialism |
| title_full | The said and not-said: new grammar of visual imperialism |
| title_fullStr | The said and not-said: new grammar of visual imperialism |
| title_full_unstemmed | The said and not-said: new grammar of visual imperialism |
| title_short | The said and not-said: new grammar of visual imperialism |
| title_sort | said and not said new grammar of visual imperialism |
| url | http://journalarticle.ukm.my/10140/1/9297-33384-1-PB.pdf |
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