Social networking site adoption in Malaysia and Indonesia
This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf |
| _version_ | 1796931541436203008 |
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| author | Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin, |
| author_facet | Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin, |
| author_sort | Noor Ismawati Jaafar, |
| collection | UKM |
| description | This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia and Indonesia. Self-administered questionnaires were distributed to SNS users in big cities of both countries that lead to a total of 1037 valid responses. The data were analysed using Structural Equation Model (SEM) to measure model fit and to conduct structural modelling. The results in general support that Attribute-Based Preference (ATRP) significantly affects Attitude-Based Preference (ATTP), which also mediates that effect with Behaviour Intention (BI) of using SNS. Nonetheless, the findings from the two countries vary with regard to the attributes that affect the ATTP and the effect of ATTP on BI and Attitude (ATT) towards SNS. Malaysians tend to use SNS for communication due to the availability of options for their preferred technology. This could be explained by the higher pragmatic and masculinity index of the Malaysian culture, which they tend to exhibit in their actions. In contrary, Indonesians tend to defer using the SNS and create another level of attitude before the actual usage. |
| first_indexed | 2024-03-06T04:19:30Z |
| format | Article |
| id | ukm.eprints-11732 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:19:30Z |
| publishDate | 2018 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-117322018-06-09T22:33:03Z http://journalarticle.ukm.my/11732/ Social networking site adoption in Malaysia and Indonesia Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin, This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia and Indonesia. Self-administered questionnaires were distributed to SNS users in big cities of both countries that lead to a total of 1037 valid responses. The data were analysed using Structural Equation Model (SEM) to measure model fit and to conduct structural modelling. The results in general support that Attribute-Based Preference (ATRP) significantly affects Attitude-Based Preference (ATTP), which also mediates that effect with Behaviour Intention (BI) of using SNS. Nonetheless, the findings from the two countries vary with regard to the attributes that affect the ATTP and the effect of ATTP on BI and Attitude (ATT) towards SNS. Malaysians tend to use SNS for communication due to the availability of options for their preferred technology. This could be explained by the higher pragmatic and masculinity index of the Malaysian culture, which they tend to exhibit in their actions. In contrary, Indonesians tend to defer using the SNS and create another level of attitude before the actual usage. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf Noor Ismawati Jaafar, and Bobby Darmawan, and Mohd Yahya Mohamed Ariffin, (2018) Social networking site adoption in Malaysia and Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (1). pp. 115-134. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1075 |
| spellingShingle | Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin, Social networking site adoption in Malaysia and Indonesia |
| title | Social networking site adoption in Malaysia and Indonesia |
| title_full | Social networking site adoption in Malaysia and Indonesia |
| title_fullStr | Social networking site adoption in Malaysia and Indonesia |
| title_full_unstemmed | Social networking site adoption in Malaysia and Indonesia |
| title_short | Social networking site adoption in Malaysia and Indonesia |
| title_sort | social networking site adoption in malaysia and indonesia |
| url | http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf |
| work_keys_str_mv | AT noorismawatijaafar socialnetworkingsiteadoptioninmalaysiaandindonesia AT bobbydarmawan socialnetworkingsiteadoptioninmalaysiaandindonesia AT mohdyahyamohamedariffin socialnetworkingsiteadoptioninmalaysiaandindonesia |