Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity

This paper illustrates how meanings from television are negotiated and used in adolescents’ construction of meaning, focussing on cultural identity. This article is not an attempt to generalize Malaysian audiences but aims to explore the process of making meanings and understand the process of negot...

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Bibliographic Details
Main Authors: Sabariah Mohamed Salleh, Bauer, Thomas A.
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/13152/1/29425-91945-1-PB.pdf

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