Summary: | Town is a large house that should have some characteristics and benefits, so to create an attractive
and lively environment it is desired to use urban elements as a leading indicator which has a
significant impact on the beautiful face of the city. The use of urban indicators as a tool for organizing
and saber-rattling is explicitly seen throughout history. Nowadays due to the negligence of urban
design criteria the towns are dealing with reduced readability, which causes the lack of urban vision.
As the human environment includes natural factors, manmade factors also provide a large part of his
life. Indeed, features should be applied in the sign which will lead to their improvement. This research
seeks to recognize the urban signs, and was used to collect data library and field investigations. The
research method is the correlation method utilizing the mapping tool. The case study is the downtown
tissue (in Mashhad of Iran) which is composed of four main streets leading to the Imam Reza Holy
Shrine. Research findings were also the representation of characteristics for the urban signs of the
studied region to be a background for future designs. Results showed that the visual aspects are not
the only factor for the urban signs to become outstanding and a good image is based on
improvement, not demolition, even at historical buildings. Thus, designers should take both sides into
consideration and attempt to urban rehabilitation and improvement.
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