Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan

This study aims to identify the demographic characteristics affecting the level of understanding of education takaful plan. The data was collected through questionnaires from 145 respondents in Klang Valley, Malaysia, which chosen based on the convenience sampling technique. Results from the indepen...

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Main Authors: Rubayah Yakob, Hafizuddin-Syah B.A.M, Nurfarhana Hani Badrul Hisham
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14204/1/33163-114055-1-PB.pdf
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author Rubayah Yakob,
Hafizuddin-Syah B.A.M,
Nurfarhana Hani Badrul Hisham,
author_facet Rubayah Yakob,
Hafizuddin-Syah B.A.M,
Nurfarhana Hani Badrul Hisham,
author_sort Rubayah Yakob,
collection UKM
description This study aims to identify the demographic characteristics affecting the level of understanding of education takaful plan. The data was collected through questionnaires from 145 respondents in Klang Valley, Malaysia, which chosen based on the convenience sampling technique. Results from the independent sample t-test and one-way ANOVA showed that female possess higher level of understanding of education takaful than male. Moreover, workers in the government sector have better understanding on education takaful as compared to self-employed and students. However, there are no significant differences on the understanding of education takaful between government and private sector. This study also found that those who have 1 to 3 children demonstrate higher understanding of education takaful. Overall, the employment sector and number of children had a significant influence on the understanding of education takaful. This study provides a preliminary overview of the demographic factors affecting the understanding of education takaful in Malaysia, which can be used by the takaful industry to strengthen and manage their product development and marketing strategies. It subsequently helps to achieve the target population penetration rate of 25% takaful ownership by 2020.
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spelling ukm.eprints-142042020-02-12T14:19:05Z http://journalarticle.ukm.my/14204/ Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan Rubayah Yakob, Hafizuddin-Syah B.A.M, Nurfarhana Hani Badrul Hisham, This study aims to identify the demographic characteristics affecting the level of understanding of education takaful plan. The data was collected through questionnaires from 145 respondents in Klang Valley, Malaysia, which chosen based on the convenience sampling technique. Results from the independent sample t-test and one-way ANOVA showed that female possess higher level of understanding of education takaful than male. Moreover, workers in the government sector have better understanding on education takaful as compared to self-employed and students. However, there are no significant differences on the understanding of education takaful between government and private sector. This study also found that those who have 1 to 3 children demonstrate higher understanding of education takaful. Overall, the employment sector and number of children had a significant influence on the understanding of education takaful. This study provides a preliminary overview of the demographic factors affecting the understanding of education takaful in Malaysia, which can be used by the takaful industry to strengthen and manage their product development and marketing strategies. It subsequently helps to achieve the target population penetration rate of 25% takaful ownership by 2020. Penerbit Universiti Kebangsaan Malaysia 2019-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14204/1/33163-114055-1-PB.pdf Rubayah Yakob, and Hafizuddin-Syah B.A.M, and Nurfarhana Hani Badrul Hisham, (2019) Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan. Geografia : Malaysian Journal of Society and Space, 15 (4). pp. 92-105. ISSN 2180-2491 http://ejournals.ukm.my/gmjss/issue/view/1226
spellingShingle Rubayah Yakob,
Hafizuddin-Syah B.A.M,
Nurfarhana Hani Badrul Hisham,
Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title_full Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title_fullStr Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title_full_unstemmed Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title_short Demographic analysis towards the understanding of Education Takaful (Islamic Insurance) Plan
title_sort demographic analysis towards the understanding of education takaful islamic insurance plan
url http://journalarticle.ukm.my/14204/1/33163-114055-1-PB.pdf
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