Green products purchase intention: a study of Sibu Sarawak
Of late, members of the public have become very concerned with both environmental issues and the role of the individual and their mindset towards keeping a healthy environment. The reason for this is because it has been identified that some of the main causes of environmental deterioration is due to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/14585/1/37498-118390-1-SM.pdf |
| _version_ | 1796932101525733376 |
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| author | Wong, Jia Yii Wong, Hui Shein Wong, Winnie Poh Ming |
| author_facet | Wong, Jia Yii Wong, Hui Shein Wong, Winnie Poh Ming |
| author_sort | Wong, Jia Yii |
| collection | UKM |
| description | Of late, members of the public have become very concerned with both environmental issues and the role of the individual and their mindset towards keeping a healthy environment. The reason for this is because it has been identified that some of the main causes of environmental deterioration is due to the current rapid growth in technology and consumers’ consumption. The objective of this research is to identify the significant driver of green products purchase intention among residents of Sibu. Using the Theory of Reasoned Action as the underpinning basis, the study utilized a survey approach, with self-administered questionnaires. A total of 384 usable questionnaires were used for the purpose of analysis. The purposive sampling technique was used to distribute adapted questionnaires amongst the designated sample size. The results revealed that attitudes towards green purchase, health consciousness, attitudes towards the environment, and social influence led to consumers’ green products purchase intention. |
| first_indexed | 2024-03-06T04:27:48Z |
| format | Article |
| id | ukm.eprints-14585 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:27:48Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-145852020-05-07T04:05:39Z http://journalarticle.ukm.my/14585/ Green products purchase intention: a study of Sibu Sarawak Wong, Jia Yii Wong, Hui Shein Wong, Winnie Poh Ming Of late, members of the public have become very concerned with both environmental issues and the role of the individual and their mindset towards keeping a healthy environment. The reason for this is because it has been identified that some of the main causes of environmental deterioration is due to the current rapid growth in technology and consumers’ consumption. The objective of this research is to identify the significant driver of green products purchase intention among residents of Sibu. Using the Theory of Reasoned Action as the underpinning basis, the study utilized a survey approach, with self-administered questionnaires. A total of 384 usable questionnaires were used for the purpose of analysis. The purposive sampling technique was used to distribute adapted questionnaires amongst the designated sample size. The results revealed that attitudes towards green purchase, health consciousness, attitudes towards the environment, and social influence led to consumers’ green products purchase intention. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14585/1/37498-118390-1-SM.pdf Wong, Jia Yii and Wong, Hui Shein and Wong, Winnie Poh Ming (2020) Green products purchase intention: a study of Sibu Sarawak. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (1). pp. 62-79. ISSN 1823-884x http://ejournals.ukm.my/ebangi/issue/view/1244 |
| spellingShingle | Wong, Jia Yii Wong, Hui Shein Wong, Winnie Poh Ming Green products purchase intention: a study of Sibu Sarawak |
| title | Green products purchase intention: a study of Sibu Sarawak |
| title_full | Green products purchase intention: a study of Sibu Sarawak |
| title_fullStr | Green products purchase intention: a study of Sibu Sarawak |
| title_full_unstemmed | Green products purchase intention: a study of Sibu Sarawak |
| title_short | Green products purchase intention: a study of Sibu Sarawak |
| title_sort | green products purchase intention a study of sibu sarawak |
| url | http://journalarticle.ukm.my/14585/1/37498-118390-1-SM.pdf |
| work_keys_str_mv | AT wongjiayii greenproductspurchaseintentionastudyofsibusarawak AT wonghuishein greenproductspurchaseintentionastudyofsibusarawak AT wongwinniepohming greenproductspurchaseintentionastudyofsibusarawak |