Muslim consumer rights based on Islamic advertising principles
The advertising industry is one of the biggest contributors to the nation’s Gross Domestic Product (GDP) and helps the local agencies in developing the nation’s economy. However, the Islamic advertising has not been clearly discussed in the National Advertising Policy. This creates a scenario wher...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14787/1/33551-104570-1-SM.pdf |