City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/15811/1/37246-127888-1-PB.pdf |
| Summary: | Contemporary cities are facing various challenges, both internally and externally. Indonesian
cities are not exempted from this phenomenon. In light of this, city branding has become a
widespread practice undertaken by most city managers to attract visitors, tourists, and
investors. This study is trying to capture the city branding implementation in Indonesia and
suggests several improvement strategies in tourism development. This study is using content
analysis to explore existing literature on city branding implementation in several cities in
Indonesia over the last ten years. A summary of more than thirty studies is provided along
with the content analysis. The finding of these studies gives a significant contribution to the
field of city branding that focuses on practical operational in social and governance
dimensions in the local context. It shows that the limitation of understanding on city branding
concept from the local authorities in many cities has resulted in less efficient and effective
branding. City branding in most cities in Indonesia was trapped merely in making slogan and
logos with less consideration in public aspirations and local identities. In addition, the
common problem of lack of intersectoral coordination has resulted in a situation where
branding has been undertaken solely by the tourist management sectors without proper
support from other sectors. This study emphasizes the urgency of public involvement and
inter-sectoral collaboration in ensuring city branding successfulness. |
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