Females in print advertisements: the cultural stance
The visual imagery provided by the advertisements can tell powerful stories of our attitudes, values, beliefs and behaviours through meanings and associations. Scholars advocated the view that language of advertising not only conveys information about the product but also cultural values. In a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16369/1/246-Article%20Text-341-1-10-20200425.pdf |