Pharmacist in media: role in healthcare and public perception
The use of Internet and social media for health information sharing is expanding among public, pharmacists and other healthcare professionals over the past few years. Research investigating the use of Internet and social media in the practice of pharmacy is growing, however, little is known on t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16642/1/41725-147288-1-PB.pdf |
| _version_ | 1796932502697279488 |
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| author | Haliz Farizzah Abdul Wahab, Mohd Hanif Zulfakar, Farida Hanim Islahudin, |
| author_facet | Haliz Farizzah Abdul Wahab, Mohd Hanif Zulfakar, Farida Hanim Islahudin, |
| author_sort | Haliz Farizzah Abdul Wahab, |
| collection | UKM |
| description | The use of Internet and social media for health information sharing is expanding among public, pharmacists and other
healthcare professionals over the past few years. Research investigating the use of Internet and social media in the
practice of pharmacy is growing, however, little is known on the delivery of pharmacy services through these media
platforms. Hence, this study aimed to investigate the roles of pharmacist in media in providing healthcare information,
to evaluate public perception and acceptance towards pharmacist using media as a platform information sharing and
to find out public expectation towards pharmacy services in media. A total of 200 respondents were recruited by random
sampling in this cross-sectional study. Study duration was from October until November 2019. The self-administered
questionnaire was adapted from previous study investigating the public preferred source of healthcare advices. Majority
of the respondents agree that media platforms can be used by pharmacist to improve patient-pharmacist communication
with 76.5% expected that social media has the potential to become an established channel for patient-pharmacist
communication. 61.0% of the respondents also acknowledged pharmacist to be very knowledgeable on health-related
information by providing accurate information. This study provided insights into the public view towards the roles of
pharmacist and their expectation towards pharmacist sharing health-related information in media platforms.
Participants recognized the potential use of media platforms for healthcare information sharing. To enhance pharmacist
presence and impact on public health through digital media platforms, it is important to start incorporating digital
medium into their pharmacy services. |
| first_indexed | 2024-03-06T04:33:26Z |
| format | Article |
| id | ukm.eprints-16642 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:33:26Z |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-166422021-05-25T03:15:11Z http://journalarticle.ukm.my/16642/ Pharmacist in media: role in healthcare and public perception Haliz Farizzah Abdul Wahab, Mohd Hanif Zulfakar, Farida Hanim Islahudin, The use of Internet and social media for health information sharing is expanding among public, pharmacists and other healthcare professionals over the past few years. Research investigating the use of Internet and social media in the practice of pharmacy is growing, however, little is known on the delivery of pharmacy services through these media platforms. Hence, this study aimed to investigate the roles of pharmacist in media in providing healthcare information, to evaluate public perception and acceptance towards pharmacist using media as a platform information sharing and to find out public expectation towards pharmacy services in media. A total of 200 respondents were recruited by random sampling in this cross-sectional study. Study duration was from October until November 2019. The self-administered questionnaire was adapted from previous study investigating the public preferred source of healthcare advices. Majority of the respondents agree that media platforms can be used by pharmacist to improve patient-pharmacist communication with 76.5% expected that social media has the potential to become an established channel for patient-pharmacist communication. 61.0% of the respondents also acknowledged pharmacist to be very knowledgeable on health-related information by providing accurate information. This study provided insights into the public view towards the roles of pharmacist and their expectation towards pharmacist sharing health-related information in media platforms. Participants recognized the potential use of media platforms for healthcare information sharing. To enhance pharmacist presence and impact on public health through digital media platforms, it is important to start incorporating digital medium into their pharmacy services. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16642/1/41725-147288-1-PB.pdf Haliz Farizzah Abdul Wahab, and Mohd Hanif Zulfakar, and Farida Hanim Islahudin, (2021) Pharmacist in media: role in healthcare and public perception. Jurnal Sains Kesihatan Malaysia, 19 (1). pp. 161-175. ISSN 1675-8161 https://ejournal.ukm.my/jskm/issue/view/1272 |
| spellingShingle | Haliz Farizzah Abdul Wahab, Mohd Hanif Zulfakar, Farida Hanim Islahudin, Pharmacist in media: role in healthcare and public perception |
| title | Pharmacist in media: role in healthcare and public perception |
| title_full | Pharmacist in media: role in healthcare and public perception |
| title_fullStr | Pharmacist in media: role in healthcare and public perception |
| title_full_unstemmed | Pharmacist in media: role in healthcare and public perception |
| title_short | Pharmacist in media: role in healthcare and public perception |
| title_sort | pharmacist in media role in healthcare and public perception |
| url | http://journalarticle.ukm.my/16642/1/41725-147288-1-PB.pdf |
| work_keys_str_mv | AT halizfarizzahabdulwahab pharmacistinmediaroleinhealthcareandpublicperception AT mohdhanifzulfakar pharmacistinmediaroleinhealthcareandpublicperception AT faridahanimislahudin pharmacistinmediaroleinhealthcareandpublicperception |