Escapism and motivation: understanding K-pop fans well-being and identity
K-pop is a relatively new genre but its fanbase has grown massively in Malaysia for the past few decades. It is also evident that the daily lives of Malaysians have incorporated Korean culture in various social aspects. Thus, this study seeks to explore the well-being of local K-pop fans by un...
Main Authors: | Nur Ayuni Mohd Jenol, Nur Hafeeza Ahmad Pazil |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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Online Access: | http://journalarticle.ukm.my/17051/1/44476-143376-1-PB.pdf |
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