Women advertising practitioners in Malaysia: views on career satisfaction

Much has been said about gender differences in the professional field. In fact, patriarchal societies like Malaysia, is said to have a great deal of biasness favoring males still exist. It is pleasing to note that there is a profession, where gender discrimination hardly exists, and that is advertis...

Full description

Bibliographic Details
Main Authors: Mohd Helmi Abd Rahim, Foong, Zaai Yee, Normah Mustaffa
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2010
Online Access:http://journalarticle.ukm.my/1906/1/V26_2_5.pdf