Validating the social content management framework : a Delphi study
Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf |
| _version_ | 1796933244969549824 |
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| author | Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya, |
| author_facet | Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya, |
| author_sort | Wan Azlin Zurita Wan Ahmad, |
| collection | UKM |
| description | Today, organisations are resorting to social networks to engage with customers. These social media interactions result in
social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations.
Thus, a proper social content management framework needs to be in place. However, there is a limited study in the concepts
of social content and social content management. Based on literature review, this article articulates the components of
the social content management framework and its building blocks based on the service science approach. The Delphi
technique is used to validate the framework, which involved obtaining consensus among the experts by using a set of
questionnaire. There are three components that are being validated, namely, factors that affect social content management,
the definitions of social content and social content management, and the framework as a whole. It is hoped that the
framework will be useful for researchers and practitioners in the field of social content management. |
| first_indexed | 2024-03-06T04:44:16Z |
| format | Article |
| id | ukm.eprints-20399 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:44:16Z |
| publishDate | 2018 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-203992022-11-07T02:28:59Z http://journalarticle.ukm.my/20399/ Validating the social content management framework : a Delphi study Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya, Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework needs to be in place. However, there is a limited study in the concepts of social content and social content management. Based on literature review, this article articulates the components of the social content management framework and its building blocks based on the service science approach. The Delphi technique is used to validate the framework, which involved obtaining consensus among the experts by using a set of questionnaire. There are three components that are being validated, namely, factors that affect social content management, the definitions of social content and social content management, and the framework as a whole. It is hoped that the framework will be useful for researchers and practitioners in the field of social content management. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf Wan Azlin Zurita Wan Ahmad, and Muriati Mukhtar, and Yazrina Yahya, (2018) Validating the social content management framework : a Delphi study. Jurnal Pengurusan, 53 . pp. 49-60. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1131 |
| spellingShingle | Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya, Validating the social content management framework : a Delphi study |
| title | Validating the social content management framework : a Delphi study |
| title_full | Validating the social content management framework : a Delphi study |
| title_fullStr | Validating the social content management framework : a Delphi study |
| title_full_unstemmed | Validating the social content management framework : a Delphi study |
| title_short | Validating the social content management framework : a Delphi study |
| title_sort | validating the social content management framework a delphi study |
| url | http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf |
| work_keys_str_mv | AT wanazlinzuritawanahmad validatingthesocialcontentmanagementframeworkadelphistudy AT muriatimukhtar validatingthesocialcontentmanagementframeworkadelphistudy AT yazrinayahya validatingthesocialcontentmanagementframeworkadelphistudy |