Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy
This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the intent to export. A rigorous database was developed...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/20751/1/15792-65497-1-PB.pdf |
| _version_ | 1796933309599580160 |
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| author | Abu H Ayob, Dana, Léo-Paul |
| author_facet | Abu H Ayob, Dana, Léo-Paul |
| author_sort | Abu H Ayob, |
| collection | UKM |
| description | This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses
on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the
intent to export. A rigorous database was developed from a survey of 142 SMEs in Malaysia. Data was analysed through
hierarchical ordinary least squares (OLS) regression analysis. This study finds that only products with differentiation,
specialization, or both are intended for export. On the other hand, a low cost attribute deprives the intention of going global.
In the context of this emerging economy, the optimal product strategy for exporting is differentiation and specialization
coupled with low-cost strategy. The findings challenge traditional view that firms from developing countries possess cost
advantage at the international level, thus justifying why some local firms remain reluctant to export. |
| first_indexed | 2024-03-06T04:45:15Z |
| format | Article |
| id | ukm.eprints-20751 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:45:15Z |
| publishDate | 2017 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-207512022-12-14T07:45:11Z http://journalarticle.ukm.my/20751/ Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy Abu H Ayob, Dana, Léo-Paul This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the intent to export. A rigorous database was developed from a survey of 142 SMEs in Malaysia. Data was analysed through hierarchical ordinary least squares (OLS) regression analysis. This study finds that only products with differentiation, specialization, or both are intended for export. On the other hand, a low cost attribute deprives the intention of going global. In the context of this emerging economy, the optimal product strategy for exporting is differentiation and specialization coupled with low-cost strategy. The findings challenge traditional view that firms from developing countries possess cost advantage at the international level, thus justifying why some local firms remain reluctant to export. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20751/1/15792-65497-1-PB.pdf Abu H Ayob, and Dana, Léo-Paul (2017) Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy. Jurnal Pengurusan, 50 . pp. 25-33. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1026 |
| spellingShingle | Abu H Ayob, Dana, Léo-Paul Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title | Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title_full | Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title_fullStr | Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title_full_unstemmed | Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title_short | Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy |
| title_sort | product strategies for export ventures an empirical investigation among smes in an emerging economy |
| url | http://journalarticle.ukm.my/20751/1/15792-65497-1-PB.pdf |
| work_keys_str_mv | AT abuhayob productstrategiesforexportventuresanempiricalinvestigationamongsmesinanemergingeconomy AT danaleopaul productstrategiesforexportventuresanempiricalinvestigationamongsmesinanemergingeconomy |