Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication

Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication

Corporations are subjected to high criticism due to the misuse of Corporate Social Responsibility (CSR) communication to shelter their wrongdoing in running business activities. Obtaining trust from the local communities will increase corporations’ chances to earn Social Licence to Operate (SLO). Al...

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Bibliographic Details
Main Authors:	Ammar Redza Ahmad Rizal, Dayang Aizza Maisha Abang Ahmad, Humaira Raslie
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/21591/1/JkSI_24.pdf

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