The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley

Managing solid waste is essential to safeguard the environment to ensure its sustainability and consumer quality of life. Consumers can achieve a systematic waste management plan through a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste management that adv...

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Main Authors: Fazlina Akmal Mustafa, Afida Mastura Muhammad Arif, Elistina Abu Bakar
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/21644/1/THEINF~1.PDF
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author Fazlina Akmal Mustafa,
Afida Mastura Muhammad Arif,
Elistina Abu Bakar,
author_facet Fazlina Akmal Mustafa,
Afida Mastura Muhammad Arif,
Elistina Abu Bakar,
author_sort Fazlina Akmal Mustafa,
collection UKM
description Managing solid waste is essential to safeguard the environment to ensure its sustainability and consumer quality of life. Consumers can achieve a systematic waste management plan through a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste management that advocates avoiding excessive consumption, minimizing waste, maximizing recycling and practicing composting so that landfill disposal will be the last option. This study aims to determine the attitude, perceived behaviour control, subjective norms and self-identity as the predictors of zero waste behaviour of consumers. A total of 400 respondents in the Klang Valley area were chosen through stratified random sampling. A self-administered questionnaire was used in collecting the data. The Pearson correlation analysis found that attitude, perceived behaviour control, subjective norm and self-identity had significant relationships with zero waste behaviour. The multiple regression analysis showed that selfidentity is the strongest predictive factor in consumer zero waste behaviour. The findings are beneficial, especially to the relevant agencies that manage solid waste to improve relevant policies and programs. The programs should strengthen consumer self-identity while enhancing their responsibility and commitment to behaviour towards zero waste.
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spelling ukm.eprints-216442023-05-25T06:20:05Z http://journalarticle.ukm.my/21644/ The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley Fazlina Akmal Mustafa, Afida Mastura Muhammad Arif, Elistina Abu Bakar, Managing solid waste is essential to safeguard the environment to ensure its sustainability and consumer quality of life. Consumers can achieve a systematic waste management plan through a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste management that advocates avoiding excessive consumption, minimizing waste, maximizing recycling and practicing composting so that landfill disposal will be the last option. This study aims to determine the attitude, perceived behaviour control, subjective norms and self-identity as the predictors of zero waste behaviour of consumers. A total of 400 respondents in the Klang Valley area were chosen through stratified random sampling. A self-administered questionnaire was used in collecting the data. The Pearson correlation analysis found that attitude, perceived behaviour control, subjective norm and self-identity had significant relationships with zero waste behaviour. The multiple regression analysis showed that selfidentity is the strongest predictive factor in consumer zero waste behaviour. The findings are beneficial, especially to the relevant agencies that manage solid waste to improve relevant policies and programs. The programs should strengthen consumer self-identity while enhancing their responsibility and commitment to behaviour towards zero waste. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21644/1/THEINF~1.PDF Fazlina Akmal Mustafa, and Afida Mastura Muhammad Arif, and Elistina Abu Bakar, (2023) The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley. Geografia : Malaysian Journal of Society and Space, 19 (1). pp. 152-164. ISSN 2180-2491 https://ejournal.ukm.my/gmjss/issue/view/1582
spellingShingle Fazlina Akmal Mustafa,
Afida Mastura Muhammad Arif,
Elistina Abu Bakar,
The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title_full The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title_fullStr The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title_full_unstemmed The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title_short The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
title_sort influence of attitude perceived behaviour control subjective norms and self identity towards zero waste behaviour of consumers in the klang valley
url http://journalarticle.ukm.my/21644/1/THEINF~1.PDF
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