An Exploratory of sentiment analysis on e-commerce business platform: Shopee Malaysia
The social media landscape creates opportunities for businesses to gain insights into public opinions about the brand, products and services issues discussed online. This research focuses on analysing public opinion on Twitter (currently rebranding to ‘X’) using Nvivo software. A qualitative techniq...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
|
| Online Access: | http://journalarticle.ukm.my/23157/1/komunikasi_4.pdf |