Construction of personal identity for outside Baduy Citizens on instagram

Social media serves as a means for users to place themselves in the desired framework. Through social media, people can quickly build relationships, add insight, shape, express, and display their identity. Discussions about self-identity become unique and exciting when a Baduy citizen uses social me...

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Main Authors: Amrullah, Haekal Fajri, Bate, Andi Pajolloi, Prasetyo, Kurniawan, Mahmudi, Marwan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23470/1/13_20_638862358521PB.pdf
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author Amrullah, Haekal Fajri
Bate, Andi Pajolloi
Prasetyo, Kurniawan
Mahmudi, Marwan
author_facet Amrullah, Haekal Fajri
Bate, Andi Pajolloi
Prasetyo, Kurniawan
Mahmudi, Marwan
author_sort Amrullah, Haekal Fajri
collection UKM
description Social media serves as a means for users to place themselves in the desired framework. Through social media, people can quickly build relationships, add insight, shape, express, and display their identity. Discussions about self-identity become unique and exciting when a Baduy citizen uses social media and forms his identity. Of course, we already know that the Baduy are one of the tribes in the Banten region and are a group of indigenous peoples in the interior who still adhere to the culture of their ancestors. The purpose of this study is to examine how outside Baduy residents construct their identities on Instagram social media. This research uses a qualitative approach with a case study method. The study results show that outside Baduy residents are familiar with gadgets and Instagram social media. The motive for using social media is to promote Baduy products and culture. Instagram makes it easy to access information. The construction of self-identity on Instagram is shown by posting pictures of Baduy characteristics or identities, such as the Instagram account name added with the word "Baduy", Baduy clothes and accessories, daily activities in Kanekes Village, and original Baduy products and customs.
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spelling ukm.eprints-234702024-05-13T00:56:24Z http://journalarticle.ukm.my/23470/ Construction of personal identity for outside Baduy Citizens on instagram Amrullah, Haekal Fajri Bate, Andi Pajolloi Prasetyo, Kurniawan Mahmudi, Marwan Social media serves as a means for users to place themselves in the desired framework. Through social media, people can quickly build relationships, add insight, shape, express, and display their identity. Discussions about self-identity become unique and exciting when a Baduy citizen uses social media and forms his identity. Of course, we already know that the Baduy are one of the tribes in the Banten region and are a group of indigenous peoples in the interior who still adhere to the culture of their ancestors. The purpose of this study is to examine how outside Baduy residents construct their identities on Instagram social media. This research uses a qualitative approach with a case study method. The study results show that outside Baduy residents are familiar with gadgets and Instagram social media. The motive for using social media is to promote Baduy products and culture. Instagram makes it easy to access information. The construction of self-identity on Instagram is shown by posting pictures of Baduy characteristics or identities, such as the Instagram account name added with the word "Baduy", Baduy clothes and accessories, daily activities in Kanekes Village, and original Baduy products and customs. Penerbit Universiti Kebangsaan Malaysia 2024-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23470/1/13_20_638862358521PB.pdf Amrullah, Haekal Fajri and Bate, Andi Pajolloi and Prasetyo, Kurniawan and Mahmudi, Marwan (2024) Construction of personal identity for outside Baduy Citizens on instagram. e-Bangi Journal of Social Sciences & Humanities, 21 (1). pp. 13-20. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index
spellingShingle Amrullah, Haekal Fajri
Bate, Andi Pajolloi
Prasetyo, Kurniawan
Mahmudi, Marwan
Construction of personal identity for outside Baduy Citizens on instagram
title Construction of personal identity for outside Baduy Citizens on instagram
title_full Construction of personal identity for outside Baduy Citizens on instagram
title_fullStr Construction of personal identity for outside Baduy Citizens on instagram
title_full_unstemmed Construction of personal identity for outside Baduy Citizens on instagram
title_short Construction of personal identity for outside Baduy Citizens on instagram
title_sort construction of personal identity for outside baduy citizens on instagram
url http://journalarticle.ukm.my/23470/1/13_20_638862358521PB.pdf
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AT prasetyokurniawan constructionofpersonalidentityforoutsidebaduycitizensoninstagram
AT mahmudimarwan constructionofpersonalidentityforoutsidebaduycitizensoninstagram