Tour leader’s service attributes towards customer retention
This study aims to identify the level of tour leaders’ service attributes towards customer retention. It also examines the most influence factors of tour leaders’ service attributes towards customer retention. The factors that affect customer retention was also investigated. The primary data were c...
Main Authors: | Aishah Mohd Nor, Noranira Maamin, Anies Faziehan Zakaria |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
|
Online Access: | http://journalarticle.ukm.my/23672/1/kejut_11.pdf |
Similar Items
-
Customer focused optimal design skill training module from the informatics perspective
by: Zakaria, Anies Faziehan
Published: (2020) -
A preliminary discussion on STEM-drone sport’s athlete development program toward career relevance
by: Anies Faziehan Zakaria,, et al.
Published: (2023) -
A pricing optimization modelling for assisted decision making in telecommunication product-service bundling
by: Anies Faziehan Zakaria, et al.
Published: (2024-04-01) -
Service quality attributes of group package tour guides in Malaysia.
by: Lee, Shin Ying, et al.
Published: (2013) -
A way toward customer retention in the Singapore services industry.
by: Chen, Pei-Yi.
Published: (2011)