Content analysis and audience receptions of online Da'wah on youtube social media
YouTube social media has provided online da'wah content that the audience can access. This study aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of online da'wah on social media. This research uses a qualitative approach with cont...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23834/1/komunikasi_10.pdf |
| _version_ | 1811136864599408640 |
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| author | Muhammad Anshar, Asni Djamereng, Muh. Ilham, |
| author_facet | Muhammad Anshar, Asni Djamereng, Muh. Ilham, |
| author_sort | Muhammad Anshar, |
| collection | UKM |
| description | YouTube social media has provided online da'wah content that the audience can access. This study
aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of
online da'wah on social media. This research uses a qualitative approach with content analysis,
determining message characteristics and reception analysis to determine the position of audience
acceptance of online da'wah messages. The results of the study show that: (1) Online da'wah materials
on YouTube social media contain various themes, namely the study of monotheism (Aa Gym Official),
Fiqh (Adi Hidayat Official), and ethical issues (Ustadz Abdul Somad Official). The content of da'wah is
in accordance with the characteristics of the preacher and the audience's needs; (2) The audience's
reception of online da'wah on social media, YouTube is divided into two, namely the dominant position
and negotiation, while the opposition is not found. The audience reception is related to the theme of
da'wah, the community's needs, and the interactive style between the preacher and the audience.
Therefore, the preacher needs to master social media applications, choose the theme of online da'wah
according to his needs, and establish a strong relationship with the audience. |
| first_indexed | 2024-09-24T01:29:23Z |
| format | Article |
| id | ukm.eprints-23834 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-09-24T01:29:23Z |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-238342024-07-12T01:55:17Z http://journalarticle.ukm.my/23834/ Content analysis and audience receptions of online Da'wah on youtube social media Muhammad Anshar, Asni Djamereng, Muh. Ilham, YouTube social media has provided online da'wah content that the audience can access. This study aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of online da'wah on social media. This research uses a qualitative approach with content analysis, determining message characteristics and reception analysis to determine the position of audience acceptance of online da'wah messages. The results of the study show that: (1) Online da'wah materials on YouTube social media contain various themes, namely the study of monotheism (Aa Gym Official), Fiqh (Adi Hidayat Official), and ethical issues (Ustadz Abdul Somad Official). The content of da'wah is in accordance with the characteristics of the preacher and the audience's needs; (2) The audience's reception of online da'wah on social media, YouTube is divided into two, namely the dominant position and negotiation, while the opposition is not found. The audience reception is related to the theme of da'wah, the community's needs, and the interactive style between the preacher and the audience. Therefore, the preacher needs to master social media applications, choose the theme of online da'wah according to his needs, and establish a strong relationship with the audience. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23834/1/komunikasi_10.pdf Muhammad Anshar, and Asni Djamereng, and Muh. Ilham, (2024) Content analysis and audience receptions of online Da'wah on youtube social media. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (1). pp. 173-187. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1644 |
| spellingShingle | Muhammad Anshar, Asni Djamereng, Muh. Ilham, Content analysis and audience receptions of online Da'wah on youtube social media |
| title | Content analysis and audience receptions of online Da'wah on
youtube social media |
| title_full | Content analysis and audience receptions of online Da'wah on
youtube social media |
| title_fullStr | Content analysis and audience receptions of online Da'wah on
youtube social media |
| title_full_unstemmed | Content analysis and audience receptions of online Da'wah on
youtube social media |
| title_short | Content analysis and audience receptions of online Da'wah on
youtube social media |
| title_sort | content analysis and audience receptions of online da wah on youtube social media |
| url | http://journalarticle.ukm.my/23834/1/komunikasi_10.pdf |
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