Exploring cognitive response trends in the age of social media
Researchers have studied cognitive responses since their emergence in the era of television and radio media. There is much research related to advertising. However, in today's era, social media is taking over the role of television and radio as popular media for publishing messages. This resear...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23970/1/komunikasi_29.pdf |