Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compati...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Universiti Kebangsaan Malaysia
2004
|
| _version_ | 1796927934830739456 |
|---|---|
| author | Mohammad Nasir Saludin, Rika Fatimah Panjaitan, |
| author_facet | Mohammad Nasir Saludin, Rika Fatimah Panjaitan, |
| author_sort | Mohammad Nasir Saludin, |
| collection | UKM |
| description | There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning. |
| first_indexed | 2024-03-06T03:51:41Z |
| format | Article |
| id | ukm.eprints-3869 |
| institution | Universiti Kebangsaan Malaysia |
| last_indexed | 2024-03-06T03:51:41Z |
| publishDate | 2004 |
| publisher | Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-38692012-03-22T03:53:17Z http://journalarticle.ukm.my/3869/ Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller Mohammad Nasir Saludin, Rika Fatimah Panjaitan, There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning. Universiti Kebangsaan Malaysia 2004 Article PeerReviewed Mohammad Nasir Saludin, and Rika Fatimah Panjaitan, (2004) Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller. Sains Malaysiana, 33 (1). pp. 29-42. ISSN 0126-6039 http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html |
| spellingShingle | Mohammad Nasir Saludin, Rika Fatimah Panjaitan, Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller |
| title | Customer satisfaction and expectation approach on regular
travel package in quality service by design using fuzzy logic controller |
| title_full | Customer satisfaction and expectation approach on regular
travel package in quality service by design using fuzzy logic controller |
| title_fullStr | Customer satisfaction and expectation approach on regular
travel package in quality service by design using fuzzy logic controller |
| title_full_unstemmed | Customer satisfaction and expectation approach on regular
travel package in quality service by design using fuzzy logic controller |
| title_short | Customer satisfaction and expectation approach on regular
travel package in quality service by design using fuzzy logic controller |
| title_sort | customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller |
| work_keys_str_mv | AT mohammadnasirsaludin customersatisfactionandexpectationapproachonregulartravelpackageinqualityservicebydesignusingfuzzylogiccontroller AT rikafatimahpanjaitan customersatisfactionandexpectationapproachonregulartravelpackageinqualityservicebydesignusingfuzzylogiccontroller |