Media consumption among young adults: a look at labels and norms in everyday life
Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2009
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| Online Access: | http://journalarticle.ukm.my/4315/1/V24_2.pdf |
| _version_ | 1796928044894519296 |
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| author | Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, |
| author_facet | Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, |
| author_sort | Latiffah Pawanteh, |
| collection | UKM |
| description | Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization policy of 1985 brought active participation of the commercial sector into the media industry. Today, transnational television programmes are no longer predominantly from the United States but there are a significant number from other countries including Asian. This paper explores the patterns and consequences of media consumption on the labels and norms of young adults. A focus group study of thirty multi-ethnic young adults (20 to 25 years old) delved into labels and norms. The findings revealed that the young adults preferred media content with recurring cultural themes, action and reality genres and everyday socialization is also along ethnic lines. One Malaysia is indeed a timely and much needed policy. |
| first_indexed | 2024-03-06T03:53:18Z |
| format | Article |
| id | ukm.eprints-4315 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T03:53:18Z |
| publishDate | 2009 |
| publisher | Universiti Kebangsaan Malaysian |
| record_format | dspace |
| spelling | ukm.eprints-43152016-12-14T06:35:46Z http://journalarticle.ukm.my/4315/ Media consumption among young adults: a look at labels and norms in everyday life Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization policy of 1985 brought active participation of the commercial sector into the media industry. Today, transnational television programmes are no longer predominantly from the United States but there are a significant number from other countries including Asian. This paper explores the patterns and consequences of media consumption on the labels and norms of young adults. A focus group study of thirty multi-ethnic young adults (20 to 25 years old) delved into labels and norms. The findings revealed that the young adults preferred media content with recurring cultural themes, action and reality genres and everyday socialization is also along ethnic lines. One Malaysia is indeed a timely and much needed policy. Universiti Kebangsaan Malaysian 2009 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4315/1/V24_2.pdf Latiffah Pawanteh, and Samsudin A. Rahim, and Fauziah Ahmad, (2009) Media consumption among young adults: a look at labels and norms in everyday life. Jurnal Komunikasi ; Malaysian Journal of Communication, 25 . pp. 21-31. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, Media consumption among young adults: a look at labels and norms in everyday life |
| title | Media consumption among young adults: a look at labels and norms in everyday life |
| title_full | Media consumption among young adults: a look at labels and norms in everyday life |
| title_fullStr | Media consumption among young adults: a look at labels and norms in everyday life |
| title_full_unstemmed | Media consumption among young adults: a look at labels and norms in everyday life |
| title_short | Media consumption among young adults: a look at labels and norms in everyday life |
| title_sort | media consumption among young adults a look at labels and norms in everyday life |
| url | http://journalarticle.ukm.my/4315/1/V24_2.pdf |
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