From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
please refer fulltext
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1995
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| Online Access: | http://journalarticle.ukm.my/4811/1/V11_2.pdf |
| _version_ | 1796928162690498560 |
|---|---|
| author | Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, |
| author_facet | Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, |
| author_sort | Aliah Hanim Mohd Salleh, |
| collection | UKM |
| description | please refer fulltext |
| first_indexed | 2024-03-06T03:55:08Z |
| format | Article |
| id | ukm.eprints-4811 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T03:55:08Z |
| publishDate | 1995 |
| publisher | Universiti Kebangsaan Malaysian |
| record_format | dspace |
| spelling | ukm.eprints-48112016-12-14T06:37:01Z http://journalarticle.ukm.my/4811/ From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, please refer fulltext Universiti Kebangsaan Malaysian 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4811/1/V11_2.pdf Aliah Hanim Mohd Salleh, and Mohd. Helmi Abd. Rahim, (1995) From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies. Jurnal Komunikasi ; Malaysian Journal of Communication, 11 . pp. 31-41. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title | From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title_full | From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title_fullStr | From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title_full_unstemmed | From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title_short | From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies |
| title_sort | from transaction marketing to relationship marketing profiling activities throughout the customer relationship life cycle of top advertising agencies |
| url | http://journalarticle.ukm.my/4811/1/V11_2.pdf |
| work_keys_str_mv | AT aliahhanimmohdsalleh fromtransactionmarketingtorelationshipmarketingprofilingactivitiesthroughoutthecustomerrelationshiplifecycleoftopadvertisingagencies AT mohdhelmiabdrahim fromtransactionmarketingtorelationshipmarketingprofilingactivitiesthroughoutthecustomerrelationshiplifecycleoftopadvertisingagencies |