Coverage of Hiv/Aids in Malaysia: a case study of the star

Living in a globalized world spearheaded by technological advancement and innovations, media have long been instrumental in imparting various kinds of information towards the populace. Consistent with the overwhelming growth of health communication, it is essential to use appropriate media chann...

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Main Authors: Tham, Jen Sern, Hasmah Zanuddin
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2012
Online Access:http://journalarticle.ukm.my/5348/1/V28_1_151-169.pdf
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author Tham, Jen Sern
Hasmah Zanuddin,
author_facet Tham, Jen Sern
Hasmah Zanuddin,
author_sort Tham, Jen Sern
collection UKM
description Living in a globalized world spearheaded by technological advancement and innovations, media have long been instrumental in imparting various kinds of information towards the populace. Consistent with the overwhelming growth of health communication, it is essential to use appropriate media channels to alarm the public on the severity of various diseases. However, it is a challenge for media practitioners to convey such messages in an explicit context. Veiled messages in news reporting of the disease only may result in uncertain, shallow and ambiguous understanding among the readers. On that account, this study seeks to examine the nature and pattern of the news coverage on HIV/AIDS to generate awareness among the people with more care and responsibility. Based on the 72 articles attributed by The Star, only 61 articles fitted the identified themes. The findings indicate that both themes: government response and community involvement on the issue of HIV/AIDS in Malaysia were prominent in the newspaper in year 2006 compared for the year 2011.
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spelling ukm.eprints-53482016-12-14T06:38:11Z http://journalarticle.ukm.my/5348/ Coverage of Hiv/Aids in Malaysia: a case study of the star Tham, Jen Sern Hasmah Zanuddin, Living in a globalized world spearheaded by technological advancement and innovations, media have long been instrumental in imparting various kinds of information towards the populace. Consistent with the overwhelming growth of health communication, it is essential to use appropriate media channels to alarm the public on the severity of various diseases. However, it is a challenge for media practitioners to convey such messages in an explicit context. Veiled messages in news reporting of the disease only may result in uncertain, shallow and ambiguous understanding among the readers. On that account, this study seeks to examine the nature and pattern of the news coverage on HIV/AIDS to generate awareness among the people with more care and responsibility. Based on the 72 articles attributed by The Star, only 61 articles fitted the identified themes. The findings indicate that both themes: government response and community involvement on the issue of HIV/AIDS in Malaysia were prominent in the newspaper in year 2006 compared for the year 2011. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5348/1/V28_1_151-169.pdf Tham, Jen Sern and Hasmah Zanuddin, (2012) Coverage of Hiv/Aids in Malaysia: a case study of the star. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (1). pp. 151-169. ISSN 0128-1496 http://www.ukm.my/jkom
spellingShingle Tham, Jen Sern
Hasmah Zanuddin,
Coverage of Hiv/Aids in Malaysia: a case study of the star
title Coverage of Hiv/Aids in Malaysia: a case study of the star
title_full Coverage of Hiv/Aids in Malaysia: a case study of the star
title_fullStr Coverage of Hiv/Aids in Malaysia: a case study of the star
title_full_unstemmed Coverage of Hiv/Aids in Malaysia: a case study of the star
title_short Coverage of Hiv/Aids in Malaysia: a case study of the star
title_sort coverage of hiv aids in malaysia a case study of the star
url http://journalarticle.ukm.my/5348/1/V28_1_151-169.pdf
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