Communicating change: the five sentiments of change perpective

This research investigated the reactions of agents and recipients of change toward the introduction of a new co-curriculum model in Higher Learning Institutions (HLI)in Malaysia. The five sentiments of change framework was used to interpret this introduction of change in the HLI. Face-to-face interv...

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Main Authors: Norhafezah Yusof, Rosna Awang Hashim, Jamaludin Badusah, Mohd Majid Konting, Chan, Kok Kian
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:http://journalarticle.ukm.my/5806/1/1224-2352-1-SM.pdf
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author Norhafezah Yusof,
Rosna Awang Hashim,
Jamaludin Badusah,
Mohd Majid Konting,
Chan, Kok Kian
author_facet Norhafezah Yusof,
Rosna Awang Hashim,
Jamaludin Badusah,
Mohd Majid Konting,
Chan, Kok Kian
author_sort Norhafezah Yusof,
collection UKM
description This research investigated the reactions of agents and recipients of change toward the introduction of a new co-curriculum model in Higher Learning Institutions (HLI)in Malaysia. The five sentiments of change framework was used to interpret this introduction of change in the HLI. Face-to-face interviewa were conducted with two groups of participants.The first group consisted of eight experts playing the role of change agents, and the second group was comprised of 13 directors of co-curriculum centers. The letter were the target recipients of the change process. Data colleted was categorized into themes, and the findings revealed significant contrasting reactions toward change between newly established and older universities. The present study is one of the few attempts to explain the impact of change on recipients in local HLI.
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spelling ukm.eprints-58062016-12-14T06:39:33Z http://journalarticle.ukm.my/5806/ Communicating change: the five sentiments of change perpective Norhafezah Yusof, Rosna Awang Hashim, Jamaludin Badusah, Mohd Majid Konting, Chan, Kok Kian This research investigated the reactions of agents and recipients of change toward the introduction of a new co-curriculum model in Higher Learning Institutions (HLI)in Malaysia. The five sentiments of change framework was used to interpret this introduction of change in the HLI. Face-to-face interviewa were conducted with two groups of participants.The first group consisted of eight experts playing the role of change agents, and the second group was comprised of 13 directors of co-curriculum centers. The letter were the target recipients of the change process. Data colleted was categorized into themes, and the findings revealed significant contrasting reactions toward change between newly established and older universities. The present study is one of the few attempts to explain the impact of change on recipients in local HLI. Penerbit Universiti Kebangsaan Malaysia 2012-09 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5806/1/1224-2352-1-SM.pdf Norhafezah Yusof, and Rosna Awang Hashim, and Jamaludin Badusah, and Mohd Majid Konting, and Chan, Kok Kian (2012) Communicating change: the five sentiments of change perpective. Jurnal Pengurusan, 35 . pp. 87-96. ISSN 0127-2713 http://pkukmweb.ukm.my/penerbit/jurus.htm
spellingShingle Norhafezah Yusof,
Rosna Awang Hashim,
Jamaludin Badusah,
Mohd Majid Konting,
Chan, Kok Kian
Communicating change: the five sentiments of change perpective
title Communicating change: the five sentiments of change perpective
title_full Communicating change: the five sentiments of change perpective
title_fullStr Communicating change: the five sentiments of change perpective
title_full_unstemmed Communicating change: the five sentiments of change perpective
title_short Communicating change: the five sentiments of change perpective
title_sort communicating change the five sentiments of change perpective
url http://journalarticle.ukm.my/5806/1/1224-2352-1-SM.pdf
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